Campaign’s Digital to Watch 2023 – Asya Al Lamki, Senior Social Media Manager, Radix Media Mena
Age: 29
Nominated by Fatima Shaikh, Head of Content:
Asya is a calm, composed and silent force of the agency. A strong believer that one’s work should speak about themselves, and in her case, it speaks volumes.
In the 3 years that she has been with the agency, she has worked across markets and categories, each time embracing the challenges and learnings that have come her way.
She is constantly striving and seeking the next opportunity where she can evolve and ensure she takes her team and clients along. She is an empathetic team member, with a strong sense of self self-awareness.
Career highlights
I’ve always been a fan of the digital world and curious about all the trends, working in this field has always given me the opportunity to learn new things and work with great talents.
Now as a Senior Social Media Manager at Radix Media Mena, where I strive to put my best work forward and gain invaluable experience along the way, bringing regional and global brand partners to the forefront of the digital space and giving them strong and relevant social presence using data-led insights and content strategies to create outstanding campaign.
Guiding principles
Taking risks, facing challenges and trials.
I believe it’s important to be willing to take risks and face challenges. Sometimes, fear can hold us back from speaking up or taking on new responsibilities, but overcoming it is essential for success.
For me, courage is key, I try to take calculated risks and make tough decisions all while staying focused on tackling whatever work comes my way. I believe in my abilities and trust my team and management to achieve great things together.
As long as I have a ‘can-do’ attitude and am willing to take risks, I know I can grow and succeed.
Side hustle
My love for canvas painting and body painting goes way back…ever since I was a kid. Aside from managing social accounts, I disconnect myself in illusion, illustration, and character paintings. Lately, I’ve been working on getting back to improve my skills, rekindling my love for this form of art.
Go back to main article: Campaign’s Digital Faces to Watch 2023