Campaign’s Digital Faces to Watch 2026 – Yasmin Alaa, Senior Account Manager, We Are Social
Campaign’s Digital Faces to Watch 2026 – Yasmin Alaa, Senior Account Manager, We Are Social
Age: 28
Country: United Arab Emirates
Nominated by Aurelien Fonteneau, Managing Director:
Yasmin has a razor-sharp, culture-first view on how brands win on social. Not by following trends, but by shaping relevance and building preference. She instinctively connects brand, platform and culture, turning business challenges into social strategies that stand out. Her impact spans Azadea’s Eataly and Paul Bakery, Solidere’s Al Zorah City, and Al-Futtaim’s Dubai Festival City, consistently elevating brands through smart, distinctive thinking that translates into real-world results. Beyond strategy, she’s a disciplined project lead who turns ambition into delivery, and a generous mentor to younger talent in the agency. Yasmin isn’t emerging talent: she’s future leadership in motion.
Career highlights:
As a Senior Account Manager with over seven years in social media, I’ve partnered with leading regional and global brands to build culture-first strategies that drive real business impact. My portfolio includes Dubai Festival City, Samsung, Starbucks, Eataly, Canon and Al Zorah. I’m known for blending creativity with data-led insight, and I turn brand challenges into social-first thinking that builds relevance, preference and measurable growth.
Guiding principles:
Culture over clutter. Strategy before content. Relevance before reach.
I believe brands win on social when they shape conversations, not chase them. Every idea should connect brand, platform and audience with intention, and deliver impact beyond engagement metrics.
Side hustle:
Outside of agency life, I’m a lifelong DIY lover and craft enthusiast who turns any excuse into an event. From baby showers to weddings, I design and plan celebrations where every detail matters. Hoping to turn this into my own events dream project soon, rooted in creativity, crafts and unforgettable experiences.
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