Campaign’s Digital Faces to Watch 2026 – Uros Arsenijevic, Film Director, Create. Group
Campaign’s Digital Faces to Watch 2026 – Uros Arsenijevic, Film Director, Create. Group
Age: 28
Country: United Arab Emirates
Nominated by Shona Royston, Head of Production:
Uros is a narrative-driven creative with a strong instinct for shaping layered, story-led projects, particularly within docuseries and long-form formats. He approaches storytelling with structural clarity and creative discipline, even when navigating complex or evolving production environments. Collaborative and highly engaged, he contributes meaningfully to ideation while steadily building his voice as a creative lead. His curiosity around emerging tools and AI reflects a forward-thinking mindset aligned with where the industry is heading. As he continues to deepen his end-to-end creative ownership, Uros is a talent to watch in the evolution of documentary storytelling.
Career highlights:
Film and entertainment have always been a way for me to express myself and release the life energy I have way too much of. Starting with acting and art, moving on to filming and photography, and ultimately deciding that directing and leading a creative team to all put their ideas together into something we can all proudly share is where I think I belong. Empathy is key in my opinion in this chaotic and wonderful industry, and being able to adapt to any situation while still keeping a humane way of expressing yourself and your ideas with a huge team is what makes the collaboration of our industry a constant pull for me. I have had the pleasure of working on award winning short films, advertising campaigns, social media campaigns and even won a couple awards at the 48h Film Festival while pulling arguably the hardest genre… Musical.
Guiding principles:
The main simple thing I always try to do is empathize and connect to people and their stories. If I can put myself in their shoes and truly live with them through their story, then I can be confident to tell their story.
Side hustle:
On the side I try to do everything I can to keep my mind and body busy. From rock climbing and just about every sport imaginable, yes Esports is included in that list, to learning about space, science, AI and the history of the world. I person filled with knowledge and experiences is the one that best tells a story. That’s why I also vlog it all!
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