Campaign’s Digital Faces to Watch 2026 – Tala Elamine, Performance Executive, Keyade, a WPP Media Brand
Campaign’s Digital Faces to Watch 2026 – Tala Elamine, Performance Executive, Keyade, a WPP Media Brand
Age: 24
Country: Lebanon
Nominated by Laura Gleadhill, General Manager:
I recommend Tala for her exceptional growth, ownership, and impact over the past year. She has consistently demonstrated a strong work ethic and a genuine care for client performance, going beyond execution to proactively identify opportunities that drive better results. Her ability to translate data into clear, strategic recommendations has strengthened both operational delivery and client confidence. She approaches challenges with curiosity rather than hesitation, which has accelerated her progression and deepened her commercial understanding. Tala is reliable, solutions-focused, and trusted by both her team and clients, making her a high-potential talent with a very bright future ahead.
Career highlights:
Tala has been a breath of fresh air since joining Keyade over a year ago. She brings a positive, inquisitive mindset that makes her a pleasure to work with and a strong asset to both team and clients. Her openness to learning has accelerated her development; in just 12 months, she has progressed from campaign execution to confidently leading planning, reporting, budgeting, and proactive recommendations that shape operational strategy. She consistently identifies opportunities beyond the brief, translating performance data into clear, actionable next steps. Combined with her strong work ethic and client focus, she is on an impressive upward trajectory within the business.
Guiding principles:
My guiding principle is: You make your own luck.
I strongly believe that luck is created through hard work, consistency, determination, and a positive mindset. When you show up, put in the effort, and stay hopeful, opportunities naturally follow.
Side hustle:
I run an online clothing shop. Fashion has always been a passion of mine, and this gives me a space to express myself creatively in a non-restrictive environment. It allows me to explore trends, experiment with style, and build something that reflects my personality outside of my day-to-day work.
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