Campaign’s Digital Faces to Watch 2026 – Sherif Aref, Account Executive, Serviceplan Middle East
Campaign’s Digital Faces to Watch 2026 – Sherif Aref, Account Executive, Serviceplan Middle East
Age: 28
Country: United Arab Emirates
Nominated by Hafsa Qureshi, Business Director:
Sherif is an exceptionally hardworking young professional who consistently delivers under pressure with outstanding attention to detail. He thrives on complex, large-scale campaign rollouts, bringing structure, reliability and smart problem-solving to every project he handles. Dependable and solutions-driven, he hustles to meet demanding timelines without ever compromising on quality. Always on his toes, he navigates fast-paced environments with focus and confidence. Ambitious and driven, with a trajectory clearly pointed toward success, Sherif is highly deserving of recognition as a Campaign Middle East Faces to Watch 2026 honouree.
Career highlights:
As an Account Executive, I work at the intersection of big ideas and real-world execution. On a destination account for the Department of Culture and Tourism Abu Dhabi, I manage campaigns that bring culture, entertainment, and tourism experiences to life. From brief to delivery, I keep clients confident, teams aligned, and timelines on track. Contributing to initiatives that shape how Abu Dhabi is seen globally makes the work both exciting and meaningful. I take pride in anticipating challenges and ensuring ambitious ideas translate into seamless, impactful execution.
Guiding principles:
Stay proactive, adaptable, and communicate clearly. I believe strong relationships, attention to detail, and accountability make all the difference. Great work happens when teams feel aligned and supported and when challenges are met with a calm, solution-focused mindset.
Side hustle:
When I’m off the clock, I’m usually watching movies, playing sports, or meeting new people. I love staying active and having good conversations because they keep me inspired, balanced and open to new perspectives.
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