Campaign’s Digital Faces to Watch 2026 – Seher Ariff, Media Manager, Zenith
Campaign’s Digital Faces to Watch 2026 – Seher Ariff, Media Manager, Zenith
Age: 30
Nominated by Mona Abulhassan, Business Director:
Seher is a rising digital leader known for strategic clarity, strong client partnership, and award-recognized work. She has elevated planning quality and strengthened collaboration across markets on a key multinational account, consistently bringing structure and direction to complex environments. Beyond delivery, she actively builds team capability and improves ways of working, creating impact that extends beyond individual campaigns. Her consistent performance, leadership mindset, and rapid growth make her one of the region’s most promising agency talents.
Career highlights:
I currently lead digital media strategy across Africa within the CPG sector, driving digital planning that connects data, creativity, and measurable business impact. My work was awarded 2nd place in Data-Driven Planning at the Publicis Global Awards for pioneering contextual solutions that delivered tangible results. My career has been shaped by bold pivots, from transitioning from medicine to marketing, to building experience across both creative and media disciplines. Having worked on both sides, I believe the strongest work happens when strategic media and creative thinking are developed together. Digital is not just my profession; it is how I think, build, and lead.
Guiding principles:
Digital is not a channel, it’s a mindset. I believe in outcome-driven thinking, breaking silos, and integrating data, creativity, and technology to drive meaningful business results. I lead with courage, structure, and a constant drive to evolve.
Side hustle:
Outside of work, I create lifestyle and travel content that celebrates everyday moments. It keeps me grounded and reminds me that creativity exists beyond campaigns. Impact, like joy, is often found in the details, whether in strategy, storytelling, or daily life.
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