Campaign’s Digital Faces to Watch 2026 – Rebecca Harb, Senior Social Media Executive, Netizency
Campaign’s Digital Faces to Watch 2026 – Rebecca Harb, Senior Social Media Executive, Netizency
Age: 26
Country: United Arab Emirates
Nominated by Maha Hussein Deabes, Senior Social Media Manager:
Rebecca has quickly distinguished herself as a rising talent in the creative industry.
With a growth-oriented mindset, she combines cultural awareness with strong editorial and strategic instincts to deliver work that is thoughtful, relevant and commercially impactful.
Her sharp understanding of regional trends and audience behaviour strengthens both creative and commercial output, while her collaborative spirit and growing confidence in client environments set her apart.
We see a bright future ahead, with her leading major campaigns and delivering award-winning work that will define 2026 and beyond.
Career highlights:
A self-proclaimed jack of (almost) all trades, with several years of social media experience across various industries.
I aim to connect brands to their customers in a meaningful and striking way. From one-off campaigns that bring viewers to tears (literally) to always-on content that educates or entertains, my work centers on helping brands and customers truly understand and see one another.
Having experienced life on three continents and being a Gen Z social media native, my journey and impact is one of adaptability, growth, and connection.
Guiding principles:
Always learn, always be intentional, always be authentic.
Side hustle:
Certified personal trainer & fitness content creator, trying to support other women on their health & fitness journey. I also have an interest in AI and its place in the fitness industry.
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