Campaign’s Digital Faces to Watch 2026 – Raneem Alhassoun, Strategy Manager, SOCIALEYEZ
Campaign’s Digital Faces to Watch 2026 – Raneem Alhassoun, Strategy Manager, SOCIALEYEZ
Age: 24
Country: United Arab Emirates
Nominated by Heena Mak, Group Head of Strategy:
Raneem represents the next wave of strategic leadership in the region. In a landscape that demands both speed and substance, she consistently delivers work that is insight-led, commercially grounded, and execution-ready. Having contributed to multiple projects across Saudi Arabia and the UAE, she brings rare precision in translating complex briefs into clear positioning and scalable growth frameworks. What sets her apart is her ability to fuse Gen Z cultural intelligence with disciplined performance thinking, ensuring strategies are both relevant and measurable. Raneem is not just shaping campaigns, she is shaping how brands compete and evolve in fast-moving markets.
Career highlights:
Raneem Alhassoun is a strategist behind initiatives supporting government-linked entities, major brands, and private sector organisations across Saudi Arabia and the UAE. Known for translating vision into executable strategy, she specialises in positioning, growth frameworks, and integrated campaigns that drive measurable outcomes. With experience managing more than 500 projects across industries, she has built a reputation for speed, precision, and impact. Her ability to connect insight, creativity, and performance places her among a new generation of strategists shaping how brands evolve, compete, and stay culturally relevant in fast-moving markets.
Guiding principles:
I’m driven by learning and impact. To me, strategy is not theory; it is a responsibility to influence perception, performance, and direction. Bringing a Gen Z perspective into decision rooms pushes me to challenge assumptions and contribute to strategies that deliver measurable value, not just attention.
Side hustle:
In my spare time, I enjoy discovering new technologies and tools while staying connected to social scenes and cultural trends. I’m constantly learning, reading, exploring, and observing how people interact, communicate, and evolve. I treat curiosity like a second career, and it keeps my thinking sharp and continuously evolving beyond the workplace.
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