Campaign’s Digital Faces to Watch 2026 – Obada Rustom, Associate – Client Engagement, Cicero & Bernay
Campaign’s Digital Faces to Watch 2026 – Obada Rustom, Associate – Client Engagement, Cicero & Bernay
Age: 28
Country: United Arab Emirates
Nominated by Caline Boghos, Lead – Client Engagement:
Obada’s development this year has been steady and real. He has grown in confidence, accountability, and consistency — becoming far more independent in managing deliverables end-to-end. He takes feedback constructively and applies it immediately, which is a rare quality. His attention to detail and discipline have noticeably lifted the standard of his work. He is dependable, focused, and genuinely committed to improving with every brief he handles. The foundations he is building are strong, and the trajectory is clearly upward.
Career highlights:
Obada manages integrated marketing campaigns for Dubai Culture & Arts Authority, leading end-to-end development across briefing, key visual direction, messaging frameworks, content calendars, digital and OOH rollout, and cross-platform asset adaptation. He handles stakeholder management, agency coordination, production oversight, and performance reporting across social, digital, and on-ground activations. Working directly with government departments, he ensures brand compliance, cultural relevance, and measurable impact: combining strategic planning, data analysis, and execution management to deliver high-visibility cultural campaigns across multiple entities.
Guiding principles:
Strong campaigns are built on structured thinking, measurable outcomes, and genuine respect for audience insight. Creativity must serve impact, not ego.
Side hustle:
Obada spends his time outside work exploring AI-powered marketing systems and digital product development, focused on automation, performance marketing, and building lean, high-output workflows.
Go back to main article: Campaign’s Digital Faces to Watch 2026
