Campaign’s Digital Faces to Watch 2026 – Nihal Hisham, Associate Director – Strategy & Business Leadership, Boopin Cairo
Campaign’s Digital Faces to Watch 2026 – Nihal Hisham, Associate Director – Strategy & Business Leadership, Boopin Cairo
Age: 30
Country: Egypt
Nominated by Amir Tawaf, General Manager:
It has become increasingly rare to find professionals who demonstrate, early in their careers, this level of composure, commercial instinct and people intelligence. Nihal has played a pivotal role in strengthening client relationships, consistently transforming challenging situations into long-term partnerships that have directly contributed to agency growth and portfolio expansion. Her ability to remain calm under pressure, align cross-functional teams and deliver clear strategic direction makes her a natural leader. With a strong command of creative thinking and digital media, combined with sharp business acumen, Nihal represents the next generation of hybrid agency leadership in our market.
Career highlights:
A strategic business operations leader with over eight years of experience shaping integrated advertising strategies across real estate, retail, FMCG, tech and many other sectors. Managing full-funnel workflows, aligning strategy, creative and performance teams to deliver cohesive brand experiences. My work spans regional and international accounts, where I bridge structured business thinking with strong creative understanding. With a proven ability to navigate complexity and build lasting client relationships, she contributes to both operational clarity and strategic direction within the agency.
Guiding principles:
Leadership is anchored in “Creativity grounded in strategy.” I believe that the most daring ideas succeed when fueled by data-driven insights and a deep understanding of evolving client needs. This approach ensures that innovative marketing initiatives remain both artistically ambitious and measurably effective.
Side hustle:
Outside the agency, I support early-stage startups within my network and emerging creators in shaping their commercial direction, advising on partnership strategy, positioning and performance optimization to help transform ideas and influence into sustainable, revenue-generating brands.
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