Campaign’s Digital Faces to Watch 2026 – Najah Bashir, Senior Social Media Executive, Netizency
Campaign’s Digital Faces to Watch 2026 – Najah Bashir, Senior Social Media Executive, Netizency
Age: 25
Country: United Arab Emirates
Nominated by Wajih Bizri, Social Media Manager:
Najah is a star! She’s a strong and reliable Senior Executive who consistently delivers high-quality work, particularly in structured projects such as reports, decks, and pitch materials. She is a clear communicator, collaborative across teams, and contributes thoughtful input during brainstorming and problem-solving discussions. Najah demonstrates ownership and performs well under pressure. She is motivated, eager to contribute, and trusted with high-visibility deliverables. I’m super proud of her and very lucky to have her on my team! Can’t wait to see her continuous growth in her career.
Career highlights:
As a Gen-Z psychology nerd, turning my TikTok-scrolling into a career was an obvious choice.
I dove into marketing six years ago, eager to build a career that kept my creativity alive and kicking. I quickly fell in love with everything ‘social’, and traded my client-side calm for agency-life chaos to ensure I never have a boring day at work again – and I haven’t since.
Along the way, I’ve specialised in social media marketing, pitch strategy, campaign management, and creative direction – partnering with brands like Lenovo, M&S, Liv Bank, Haribo, and more to turn ideas into impact.
Guiding principles:
As cliché as it sounds, the grass really is greener where you water it. My biggest growth came when I stopped competing with others and started competing with myself. And in social media, continuous learning is non-negotiable – now more than ever, with the evolution of AI.
Side hustle:
Outside of work, I’m usually planning parties! I love bringing people together and obsessing over the small details that make a night feel personal. When I’m not doing that, I’m at home reading or spending time with my cat, who supervises everything I do.
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