Campaign’s Digital Faces to Watch 2026 – Hasnain Puri, Associate Performance Director, Assembly MENA
Campaign’s Digital Faces to Watch 2026 – Hasnain Puri, Associate Performance Director, Assembly MENA
Age: 30
Country: United Arab Emirates
Nominated by Anton Ivanov, Performance Director:
Hasnain is an integral pillar of our agency, seamlessly managing both clients and internal teams with clarity and purpose. He communicates expectations effectively, motivates his team, and ensures every minute is optimized for impact. His expertise spans performance marketing and branding, giving him a well-rounded strategic perspective. Hasnain leads by example: junior and mid-level team members naturally look to him for guidance and growth. Sharp-minded and analytical, he approaches every challenge with deep-dive analysis, clear oversight, and actionable recommendations that consistently drive results.
Career highlights:
A strategic and results-driven Performance Marketing Leader with 8+ years of experience driving measurable growth for top brands across the UAE, GCC, and global markets. I specialize in building full-funnel digital strategies that deliver efficiency, scale, and sustainable ROI across eCommerce, retail, and financial services.
Over the years, I’ve led cross-functional teams, managed multi-million Dirham budgets, and delivered transformative growth for brands including Kavak, Bloomingdale’s, Coach, Gymshark, Lenovo, and Mashreq Bank. My approach combines strategic vision with a deep command of analytics, ensuring every decision is backed by data and impact.
Passionate about helping UAE-based organizations scale through smarter marketing, data transparency, and customer-centric growth strategies. I thrive at the intersection of strategy, creativity, and performance, bridging business goals with digital excellence.
Guiding principles:
I lead with curiosity, ownership, and determination to build something meaningful. I believe in collaboration, trust, and creating a confident environment where people feel empowered. I stay true to my principles, focus relentlessly on client business impact, think positively, help others grow, and have the courage to say no when needed.
Side hustle:
Outside work, I’m a passionate football fan who never misses a FC Barcelona match or highlight. I love spending time with friends, exploring new restaurants as a true foodie, and creating memorable moments. Most importantly, I value quality time with my wife and the balance it brings to my life.
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