Campaign’s Digital Faces to Watch 2026 – Hadeel Saad, Senior Account Executive, Serviceplan Experience
Campaign’s Digital Faces to Watch 2026 – Hadeel Saad, Senior Account Executive, Serviceplan Experience
Age: 26
Country: Egypt
Nominated by Hisham El Gamal, Deputy General Manager, Serviceplan Experience:
Hadeel possesses a professional maturity that far exceeds her current tenure. She has become a truly dependable pillar within the team, proving her ability to spearhead complex projects with a balanced strategic and operational outlook. Whether managing high-profile pharmaceutical accounts or navigating the intricacies of the ALJ Toyota business, Hadeel consistently demonstrates a high level of ownership and precision. Her transition from impactful community-driven initiatives to large-scale commercial workstreams highlights her versatility. She is a reliable lead who effectively bridges the gap between creative vision and client objectives.
Career highlights:
I’m a Mass Communication graduate with a strong passion for media and storytelling. Currently, I serve as a Senior Account Executive at Serviceplan, primarily working on the ALJ Toyota account, alongside Abbott Gulf and KSA. Over the past three years in the advertising industry, I’ve managed high-profile telecom accounts in Egypt, including Telecom Egypt and Vodafone, where I worked extensively on ATL campaigns, delivering impactful and results-driven campaigns. I’ve also worked with key governmental and nonprofit organizations such as the Egyptian Ministry of Health and Baheya Foundation, contributing to initiatives that create meaningful community impact.
Guiding principles:
My guiding principles focus mainly on clarity, collaboration and client partnership. I always try to ensure full alignment on briefs before execution, maintain proactive communication between creative teams, and I do my best to deliver solutions that are strategic, thoughtful and impactful.
Side hustle:
While I don’t really pursue a “commercial” side hustle, I invest in creative self-development through reading, playing music, and writing. These practices strengthen my creative perspective and help me fuel the strategic thinking I bring to my work.
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