Campaign’s Digital Faces to Watch 2026 – Ben Daramola, Senior Performance Marketing Manager, Home of Performance
Campaign’s Digital Faces to Watch 2026 – Ben Daramola, Senior Performance Marketing Manager, Home of Performance
Age: 29
Country: United Arab Emirates
Nominated by John von Hofsten, CEO:
Technical architect behind complex enterprise accounts. Provides high-level human strategy in an AI era. Managing significant spend for automotive/tech giants, ensured consistent ROAS growth while pioneering “Andromeda-ready” ad testing. Mentors the junior team and guards the agency’s “Performance Promise.”
Career highlights:
Technical architect behind complex enterprise accounts. Provides high-level human strategy in an AI era. Managing significant spend for F&B/ECom giants, ensured consistent ROAS growth while pioneering “Andromeda-ready” ad testing. Mentors the junior team and guards the agency’s “Performance Promise.”
Guiding principles:
“Data needs context.” Algorithms are powerful servants but dangerous masters. Focuses on the human psychology behind the click, not just the metric.
Side hustle:
Tech Reviews. Avid enthusiast testing consumer tech, keeping his finger on the pulse of the industries his clients operate in.
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