Campaign’s Digital Faces to Watch 2024 – Saba Alameh, Senior Media Consultant, Artefact MENA
Age: 24
Nominated by James Kaye, VP Digital Activation MENA:
Saba is the entrepreneur of the Activation team and leverages this attitude and approach to understanding her client’s business and customers to better proactively support them and foster growth. Whilst Saba has excellent digital marketing knowledge, it is this entrepreneurial spirit that enables her to look past digital marketing to recommend practical and innovative solutions to client needs which in turn builds trust with her key client stakeholders. Aside from her clients, Saba is always ready to help the wider Activation team, proactively recommending initiatives to share knowledge and improve internal processes, making her an important part of our team.
Career highlights
Saba started her career at a global media firm in Beirut before moving to Dubai and joining Artefact. Her biggest achievement to date has been mastering the art of connecting data, insights, and platforms to enhance marketing efficiency and drive impactful digital growth for her clients across real estate, travel, and retail sectors. Her innovative approach has attracted significant recognition, culminating in numerous awards from her clients. She strongly believes that merging data and AI with marketing is the cornerstone of success in today’s rapidly evolving digital landscape.
Guiding principles
Saba believes in harnessing the power of data, AI, and creative innovation to drive growth across different industries. Her approach combines analytical precision with imaginative expression, transforming insights into impactful ideas that engage audiences. Committed to innovation, Saba constantly seeks to break new ground and challenge conventional boundaries, believing in the crucial blend of logical analysis and creative vision for achieving brand success.
Side hustle
As an entrepreneur, Saba’s pursuits extend beyond the office into the vibrant world of content creation. Aside from her passion for curating top-tier house music playlists, she has dedicated her energies to empowering small businesses within the beauty, e-commerce sectors, and more. She is passionately involved in content creation, helping businesses enhance their online presence through content, paid, and organic media, seamlessly expanding their digital presence among today’s consumers.
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