Campaign’s Digital Faces to Watch 2024 – Rafic Srouji, Data and Analytics Strategy Executive, Merkle
Age: 26
Nominated by Omar Khan, Head of Data & Analytics:
Rafic is noted for his data and analytics expertise, particularly in how customers engage with media. He is expert for transforming complex data into clear, relatable stories. He delves into detailed audience behavior data, using these insights to help clients shape their strategies and content. Rafic is key in Merkle team who cover data analytics for clients in solutions ranging from audience segmentation to CDP. He also leads his team to experiment with innovative analytical techniques using behavioral analytics data , driving innovation and product development .
Career highlights
Eager to dive into the world of data after completing my Master’s in Business Analytics, I joined Merkle in 2022 as a Data and Analytics Strategy Executive. I quickly made an impact in the MENA area, working on a variety of accounts and leveraging my passion for reporting to deliver insights, , a success largely attributed to the collaborative efforts of the dedicated team. Collaborating with talented data engineers, I was part of the development and automation of reporting tools, playing a key role in enhancing data cleaning and transformation processes. My efforts not only
Guiding principles
Curiosity and determination motivate me to strive for excellence, and I believe in the potential of teamwork to achieve collective success. These values govern my approach, ensuring that each challenge is met with an eager mind and a steadfast commitment to achieving shared goal.
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