Campaign’s Digital Faces to Watch 2024 – Mariam Afify, Social Operations Manager, FP7/McCann Cairo
Age: 29
Nominated by Farah Mansour, Head of Social Media and Digital Department:
An expert in the field of data analytics and in being the life of the party, Mariam has the perfect understanding of how work and culture go together! Not only does Mariam have a track record in analyzing social media data and generating insights that inspire effective marketing strategies for brands, she is the champion of happiness at the office! Because of her passion for digital marketing and never-ending curiosity, Mariam’s role extends far beyond data analytics, she is a jack of all trades; a team player that is constantly involved in any project her peers are working on.
Career highlights
Starting as a fresh graduate moderator, I evolved into a digital insights leader managing 8 team members, redefining moderation’s role for brand and team success. I developed comprehensive reports, explored listening tools, and fostered cross-functional collaboration, enhancing workflows and communication. My journey reflects dedication to growth and innovation in the dynamic digital landscape, reshaping clients’ perceptions to value meaningful insights over mere numbers.
Guiding principles
I strongly believe that fostering a supportive work environment is essential for success. I value collaboration and the sharing of knowledge as key drivers of success.
Side hustle
Driven by a passion for acceptance, Mariam advocates for disability rights, inspired by her sister with Down syndrome. She’s committed to ensuring access to rights and opportunities for a better quality of life.
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