Campaign’s Digital Faces to Watch 2024 – Farah ElShafey, Account Manager – Content & Publishing, Hill & Knowlton
Age: 27
Nominated by Kirsty O’Connor, Regional Director – Innovation:
Farah is inherently creative – it’s just the foundation of who she is. She brings her skills as a fashion designer and stylist into digital communications for our clients in a way which is applicable to any sector. She thrives in a new brief environment and that’s proven by her back-to-back shortlists for PRCA’s Young Lions. In her two years at H&K, she’s grown to confidently challenge ideas and fight for her point of view as a digital and creative expert.
Career highlights
As a film school graduate passionate about storytelling in various formats, I’ve focused on social media management and content creation, blending storytelling principles to elevate major brands like Nakheel, TECOM Group, Emaar, Lamborghini, and Deliveroo. My experience spans managing over 20 F&B accounts, seven malls, three automotive brands, and more. I’ve led creative campaigns for existing, new, and prospective clients while overseeing the internal production team. My work has earned regional recognition, including being shortlisted for the PRCA Young Lions for two consecutive years.
Guiding principles
My guiding principles are integrity, honesty, and a firm commitment to my moral code. I advocate for transparency, valuing clear and honest communication, and believe in the power of trust to foster strong, effective partnerships.
Side hustle
Fashion. I create my own designs inspired by my history, culture, and heritage, and aspire to launch my brand. I’ve also worked with multiple brands as a stylist. Additionally, I admit to being a passionate—perhaps excessive—shopper.
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