Campaign’s Digital Faces to Watch 2024 – Ekaterina Budaragina, Business Partner Middle East & Africa, Yandex Ads
Age: 30
Nominated by Evgenii Pavlov, General Manager of Yandex Ads MEA:
I highly recommend Ekaterina Budaragina for her outstanding performance as a Key Account Manager, with a strong focus on performance. Ekaterina has a remarkable ability to build and maintain key client relationships, driving revenue and exceeding targets. Her strategic thinking and attention to detail have been instrumental in achieving exceptional results. Her recent promotion to the role of Business Partner MEA is a testament to her exemplary leadership and dedication to excellence. I have no doubt that she will continue to excel in her career.
Career highlights
During my current position, I have been promoted three times. In my second promotion, I took on a new challenge and transitioned to a new role in the UAE market in September 2023.
I have experience managing clients from diverse industries while handling 130 projects simultaneously.
Despite being a business partner, I excel in technical setup of advertising accounts, campaign creation and optimization, and analytics preparation. I also implement additional solutions such as prebid and programmatic. I expand clients’ advertising horizons and incorporate cross-service strategies offered by Yandex into development plans.
Guiding principles
My guiding principles, shaped by experience, prioritize a client-centric approach, team collaboration and results-driven outcomes. I emphasize adaptability, transparency, constant learning, ownership, high work standards and open-minded, long-term thinking. These values guide my decisions, actions and commitment to excellence in all endeavors.
Side hustle
My side hustle is freelance digital marketing consulting, where I advise businesses on online advertising strategies and website optimization. Frequently approached by people seeking advice on growing their businesses using digital marketing, I leverage my expertise to provide guidance. This hustle not only generates extra income but also facilitates valuable networking opportunities.
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