Campaign’s Digital Faces to Watch 2024 – Abir Zahreddine, Senior Executive – Integrated Planning, Initiative
Age: 28
Nominated by Shoaib Ahmed, Digital Director:
Abir embodies a dynamic spirit, driven by a relentless pursuit of excellence. Her hunger for knowledge is matched only by her passion to deliver exceptional results and innovate at every turn. She is an invaluable asset to our team, and Initiative takes pride in nurturing her talent at this pivotal stage of her career. Looking ahead, we eagerly anticipate Abir’s continued growth with us.
Career highlights
Before her tenure with Initiative and IPG Mediabrands in the Kingdom of Saudi Arabia, Abir honed her expertise across Lebanon and the GCC, embarking on her professional journey as an E-commerce and Digital Media Specialist. Within her preceding roles, she orchestrated the meticulous establishment of the company’s pioneering e-commerce platforms, simultaneously crafting and executing its digital expansion blueprint throughout Lebanon and the GCC region.
Guiding principles
Passion, authenticity, and creativity drive my approach to client work, team dynamics, and personal growth. I am dedicated to forging genuine connections between brands and individuals, harnessing the power of advertising as a conduit for meaningful engagement.
Side hustle
I’m deeply passionate about singing, finding joy in captivating audiences with my heartfelt performances. My aim is to forge genuine and emotional connections
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