Campaign’s Digital Faces to Watch 2022 – Tarooj Anwar, Senior Analyst, Create
Age: 26
Matt Fortune, Social & Integration Director, Create: Simply put, Tarooj makes us all better. Putting data at the forefront of our decision making has been fundamental to the success of the agency. Further to the results he delivers, though, is the way in which he communicates upwards, downwards and sideways, making the data points relatable to all those who have the privilege of listening to his extensive reports. Clients love him, colleagues love to work with him and bosses love the way he has cemented the business firmly in the now and ready for the future.
Career highlights
As a Senior Data Analyst, I leverage analytics to elevate the digital marketing performance of top organizations like the Dubai Government’s Department of Economy and Tourism (DET) and Coca-Cola Middle East. My proudest achievement to date is delivering a data storytelling seminar at the Government of Dubai following my success in significantly raising the ROI of the Dubai Tourism Department’s vast social ads budget. In addition, I have helped win major business partnerships at Create by developing persuasive data and insights proposals for pitches, and kickstarting productive relationships with influential players like Masdar Clean Energy and Saudi Arabia’s Public Investment Fund.
Guiding principles
The following principles inform my actions:
Lifelong learning: change is the only constant, and learning is the most powerful tool to adapt to change.
Listen to communicate: listening will help communicators speak in the language of their audience.
Commitment to clients: placing clients’ concerns at the forefront fosters success.
Side hustle
I believe in sustainability and making a positive contribution outside of the workplace. I helped initiate my company’s corporate social responsibility initiative, Create Impact, a platform through which we have gathered donations for crises like the Beirut explosions and Australian bushfires and raised awareness about environmental issues.
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