Campaign’s Digital Faces to Watch 2022 – Susan George, Senior Account Executive, Katch International
Age: 27
Fadi Tayem, Art Director, Katch International: Susan brings so much creativity to her work and always goes over and beyond. Her ability to bring storytelling to digital platforms is impeccable.
Career highlights
Currently working as Senior Account Executive at Katch International, Susan uses her expertise in helping restaurants and brands leverage the ever-growing power of social media to build brand awareness, engagement and sales. Her past clients include hospitality brands like Bab Al Shams Desert Resort and casual dining concepts like TGI Fridays Middle East, PizzaExpress, Cinnabon, Whittaker’s, Seattle’s Best Coffee and Papa Murphy’s Pizza. She also has experience working in real estate, education and lifestyle industries and specializes in social media strategy, influencer campaigns, and blogger outreach.
Her current clients include the award-winning MASTI, Dilmah Tea and US-based, plant-based meat brand Hungry Planet!
Guiding principles
Transparency, passion, and grit are key elements of Susan’s work ethic.
Side hustle
She does digital art as a hobby and is passionate about supporting causes like pet adoption. She used to volunteer for a foundation called Cameroon Association of Active Youths which is part of UN Volunteering.
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