Campaign’s Digital Faces to Watch 2022 – Shahira Nassar, Social Media Manager, Blue Barracuda Digital Agency
Age: 29
Dina Saadeh, General Manager, Blue Barracuda Digital Agency: Shahira has been a huge asset to Blue Barracuda, far exceeding the expectations of the role. Shahira is a chameleon, able to thrive in any industry she’s given to work on; because she takes the time to fully digest it, understand it, and become it. She is a creator, a copywriter, a strategic thinker, and the list goes on. I am excited to watch Shahira’s career grow. The sky is the limit for her.
Career highlights
My professional life was kick-started by two wins at Dubai Lynx. I’ve known since day one that my passion for content creation and advertising had to be channelled through a creative outlet; hence my decision to work in social media and digital marketing, a world where creativity seems to be on steroids. Ever since then I’ve led regional and global brands such as Dell Technologies, IKEA, Pandora, and Al Ain Farms. Creating content that creates an impact to help grow brands on social & digital is at the core of what I do, alongside a great team at Blue Barracuda.
Guiding principles
“It’s not personal, it’s business” – a motto I’ve never followed. I strongly believe that the most valuable principle to follow as a marketer is to be a good listener, and in touch with the people you work with. Simply put, I listen to learn and not to obey.
Side hustle
My love for costume design goes way back…ever since I was 6 years old. Aside from content creation, I immerse myself in costume design. I’ve been studying costume design and working on enhancing my skills for the past 2 years, rekindling my love for this form of art.
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