Campaign’s Digital Faces to Watch 2022 – Sarah Abboud, Senior Integrated Manager, Leo Burnett
Age: 29
Samer Shoueiry, Chief Executive Officer – Publicis Communications, Leo Burnett: Since Sarah joined, she has always been eager to learn and do more. She continues to display a hunger and curiosity to expand her knowledge and field of interests beyond her role and responsibilities which makes her an exceptional team member and client partner, and with her positive attitude, contagious to her peers.
Career highlights
Have you ever heard of someone who moved from client side to agency? Well, Sarah did!
After 4 years in the educational sector, Sarah took a leap of faith and joined the Leo Burnett family as a Content Manager.
Throughout her journey, Sarah created work for the most forward-thinking brands in the region across tourism, financial, FMCG, entertainment, and telcom industries.
Sarah mirrors strong strategic thinking and loves taking on new challenges. She brings a unique perspective to her accounts as she believes in the power data plays in transforming businesses, driving brand relevance and inspiring creativity.
Guiding principles
- Learning happens everywhere, and always
- Creativity is in everyone
- Continuously look for ways to improve the level of work we deliver
- See inconveniences as adventures
- Be willing to ask for help when you need it
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