Campaign’s Digital Faces to Watch 2022 – Omar Kanjo, Senior Performance Media Specialist, Socialize Agency
Age: 28
Brittany Wickerson, Global Head of Media, Socialize Agency: Omar consistently demonstrates a highly strategic approach to paid media, that integrates the client’s needs and business objectives with campaign concepts and platform realities.
He leads on our largest CPG accounts, improving performance year on year through in-depth analysis, innovative thinking and a test & learn mindset. This has enabled him to rapidly take advantage of platforms like TikTok and new placements like Reels, ahead of our client’s competitors.
By working closely with Strategy and Creative teams, he has unlocked community growth on TikTok, helping to grow the client’s followers at a rate of 15%.
Career highlights
I’ve had the opportunity to explore many aspects of digital marketing, from SEO to social, but paid media is really where my passion lies.
The media discipline is essential for brands and yet easy to get wrong. I moved to Socialize to get an integrated view of media and creativity and to deliver a more innovative campaign strategy for clients. This includes driving business impact through social media for clients in CPG, Pharmaceuticals and B2B.
During the last year, I also completed my Master’s degree in Business Analytics in an effort to better understand and build future-proof media strategies for clients.
Guiding principles
I focus on being business-oriented vs. creative or media-oriented. This lets me think outside the box when it comes to optimizations and testing, and adapt quickly to industry change. It also ensures that we can get the most out of any campaign, including results and insights.
Side hustle
I’ve been passionate about football since I was a kid, and was in the running to go professional. Due to injuries, I decided to pursue a career in digital marketing, but I still coach and play regularly with local teams and my colleagues.
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