Campaign’s Digital Faces to Watch 2022 – Mridula Kolachina, Manager- Biddable Media, PHD Media
Age: 29
Vittorio Barraja, Senior Director – Biddable Media, PHD Media: Mridula Kolachina represents an incredible combination of tertiary education (MSc obtained from Johns Hopkins University) and years of digital marketing experience. Her talent and passion are constantly present in the way she operates by creating a challenging yet comfortable environment for her fellow colleagues to grow and shine. Mridula is one of those future leaders that will be able to ensure the growth of brands while nurturing a team around herself. It’s important to mention the huge technical knowledge Mridula developed over the years, making her both a technical and human future leader of the MENA MarTech space.
Career highlights
I started my digital marketing journey with PHD in 2018. I worked on an array of clients spanning different industries like FMCG, Retail, Government & Banking but eventually created my niche within the Luxury Automotive vertical where I specialize in Performance-Driven marketing for Audi, Porsche, VW & Bentley. The diversity of approaches between the brands keeps work very exciting & the dynamic nature of the industry helped me develop strategic agility, become well versed with a variety of digital platforms & adopt a multi-faceted thought process between brand-business-consumer while continuously striving to push boundaries on innovation, data, and media with some award-winning work over the years.
Guiding principles
Do more of what you enjoy, are passionate about and truly believe in not just in a job but in life too. View every opportunity you get as a chance to do or be better. It is very important to be open-minded, learn, recalibrate, and evolve.
You are your own competition
Side hustle
I have always loved travelling which blended my interests in art, history, literature, food & photography but the last 2 years have pressed the brake on that. Took that opportunity to learn a lot about Investments. I am currently exploring my culinary skills which motivate me to push harder at the gym.
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