Campaign’s Digital Faces to Watch 2022 – Mina Boushra, Manager – Digital Programmatic & Performance Media, PHD Media Group

Campaign’s Digital Faces to Watch 2022 – Mina Boushra, Manager – Digital Programmatic & Performance Media, PHD Media Group

Age: 28

Islam raslan, Digital performance Head, PHD Media Group: “I’ve been observing Mina for over 4 years now since he joined Souq.com then MCN. I’ve witnessed him go from knowing just one part of digital to understanding the whole spectrum after joining PHD Digital Team. The desire he takes with him every day to motivate his colleagues is admirable.

During last 4 months in PHD, He was tenacious in solving technical difficulties and knowing the details of how platforms and campaigns operate, as well as how to optimize performance and quickly achieve the greatest level of the optimization curve. He is always willing to provide a helping hand to his colleagues.

Mina has proven to be a rising star in our industry with a bright future in digital scene.”

Career highlights

“I have over 5 years of digital marketing expertise in Egypt and the Gulf area. My expertise includes creating ads across all channels, analyzing data, optimizing & Scaling, and creating advanced reports that assist in performance improvement.

Throughout my career, I’ve worked in a variety of sectors, including Travel, Financial Services, Banking, Luxury Automotive, Real Estate, Car Rentals, Education, Medical, Aesthetic, Kids, Fashion, Retails, Mobile phones, Media, Entertainment, FMCG.

for top brands in MENA.

I assist our clients in developing the best media plan, strategy, and campaign performance across several biddable platforms, including Google Ads, SA360,  Facebook, Twitter, Instagram, LinkedIn, YouTube, and Bing..”

I’m familiar with programmatic tools like DV360 and Tradedesk, as well as verification tools like DCM and Sizmek and brand safety tools like doubleverify, MOAT, IAS and Zefr.

Guiding principles

The only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do ” -Steve jobs

Side hustle

“I get very excited when I meet new people, explore new places, and embark on new adventures.

Hiking and listening to music are two of my favourite pastimes, I’m considering volunteering with a non-governmental organisation on a global scale and I’m looking forward to serving the needy community in a more effective manner.”

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