Campaign’s Digital Faces to Watch 2022 – Leeroy Stefan, Manager, Performance Marketing, Starcom
Age: 30
Aneesha Hingorani, Business Director, Media, Starcom: Performance Media Lead for the Samsung Gulf client business, Leeroy is a star talent who is in the relentless pursuit of the highest performance media results and quality standards for his client. Through these challenging times where clients are heavily focused on greater levels of accountability, Leeroy and his team propelled his client’s performance media returns across the business. Leeroy is always keen on leading with an innovation-first mindset, believing there is no reward without calculated risk. Commended by his clients and colleagues, Leeroy is certain to have a bright future ahead of him.
Career highlights
I started off my career as an intern at Dentsu working in the corporate marketing department before transitioning into the world of performance marketing. I had the opportunity to work with several clients from driving e-commerce for a global beauty client to driving qualified leads within the banking sector. Currently, I lead performance marketing at Starcom/ Publicis with a group of great individuals for a global electronics brand.
Guiding principles
There is always something to learn from everything you experience whether it’s professionally or even more so if you’re in media with its evolving landscape. Personally – with mishaps that you could have handled or managed differently. Learning from each one of them is key as we all continue to encounter similar experiences – Doing your best to avoid repeating the same mistake twice!
Side hustle
Basketball has always been a passion since I was a teen. From tracking stats for individual players during amateur leagues to assisting with coaching over the weekend.
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