Campaign’s Digital Faces to Watch 2022 – Jad Ziade, Account Director, Merkle

Campaign’s Digital Faces to Watch 2022 – Jad Ziade, Account Director, Merkle

Age: 26

Andreas Frangeskides, Head of Head of Data & Analytics, Merkle: Although I’ve only worked with Jad for a small amount of time I can sincerely say that he is an exceptional operator worthy of this recognition. His diligence in managing clients and media campaigns is second to none always employing an academic but human work ethic to everything he puts his mind to. His role in the team is that of peer, manager and leader and continually strives to engender betterment and progress, something that is extremely rare in our field considering the level of work load and pressure.

Career highlights

Today I work as an Account Director for Merkle Inc, leading the Al Hokair performance business. I have long-standing experience in the field of Advertising. From social, search, programmatic, commerce, to mobile marketing, analytics and measurement; I am proud to have worked with amazing clients and brands and have a proven track record in driving greater efficiency, achieving greater KPIs and revenues.

Previously I led the Precision MENA project at Publicis, spearheading programmatic and e-commerce best practice. I chaired and designed the department’s onboarding, and training programs and introduced a new hybrid (cross-channel) performance specialization model.

Guiding principles

A firm believer in the “Always Be Connecting Dots” (ABCD) modus operandi that helps me find novel business solutions, great talents, new strategies, and big opportunities. Simply put, ABCD sits at the very core of innovation and helps us to capitalize on the “impossible” and never afraid of new challenges.

Side hustle

I am an avid champion of social causes involved in many community projects. Founded the Road Safety Project, taught defensive driving to thousands of high school students living in rural areas in Lebanon. My societal contribution earned me the Spirit of Service Award and later the Torch Award at LAU Business School.

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