Campaign’s Digital Faces to Watch 2022 – Christina Choucair, Senior Executive, Media, Starcom
Age: 28
Sylvia Shohdi, Business Lead, Media, Starcom: An insatiable appetite to learn and a tenacious desire to succeed, these are just a few of the characteristics that come to mind when thinking of Christina. Consistently pushing the bar and inspiring her teammates around her, Christina has become an invaluable asset to the team. Extending far beyond her role and always looking to proactively solve challenges, Christina plays an integral role in driving the business forward. She carries with her an infectious smile, and more importantly, a positive attitude which permeates throughout the team no matter how dense the workload may be.
Career highlights
I’ve been in the media industry for 6 years managing a wide range in my portfolio as a hybrid media planner on banking, real estate, FMCG, and travel & tourism clients. Prior to joining Publicis in January 2021, I led on the digital communications for Unilever Levant, building relationships with key stakeholders and developing digital strategies to drive growth. I currently work on the regional & festivals vertical on the DTCM account where I realized my passion for tourism over the last year. When I’m not too busy at work you will either find me at the gym or any space where I can meet new people!
Guiding principles
I am guided by being aware that my actions/reactions are the only thing I can control. With this, I work on celebrating little wins every day while embracing my failures and the emotions that come with it. This helps keep me grounded, curious, and motivated.
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