Campaign’s Digital Faces to Watch 2021 —Saniya Ali, Marcom Technologist, C2 Native

Campaign’s Digital Faces to Watch 2021 —Saniya Ali, Marcom Technologist, C2 Native

Age: 30

Nominated by Robert Habib, Lead Innovation Manager, C2 Native

It has only been 5 months since Saniya joined the C2 team, but her impact has been both immediate and significant. She has been and continues to be an excellent contributor to our digital performance media team by leading successful paid search strategies and orchestrating omnichannel plans across a wide range of partners and business objectives.

Additionally, and equally valuable, Saniya brings positive energy and an open approach to work collaboration that has accelerated her already quick and seamless organisational assimilation. We’re confident her positive influence will only increase with time.


Saniya graduated with a Bachelors Degree in Public Relations and started her career by working in numerous events, most notably the Abu Dhabi Grand Prix Formula 1. She also tried her hand at journalism and PR before realizing her talents lay elsewhere. Here at C2 Native, she is the go-to girl for anything and everything paid media. Now in the UAE for over 20 years, she understands the market, the region, her clients and everything they need to make the most of their media spend.

Guiding principles

Always be adaptable to whatever situation you’re in and keep an open mind, you might learn something new.

How has Covid changed your job?

Pre-Covid, digital advertising was optional to many companies but now it’s turning into a necessity that I am more than ecstatic to be a part of. Transforming traditional businesses into digital ones has shown us all the positive impact of digital in our current world.

Side hustle

I’m currently on my way to excelling in my Yoga practice to become a certified instructor in the future.

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