Campaign’s Digital Faces to Watch 2021 —Ritika Dudeja, Senior Biddable Executive, Equation Media

Campaign’s Digital Faces to Watch 2021 —Ritika Dudeja, Senior Biddable Executive, Equation Media

Age: 28

Nominated by Joy Sahyoun, General Manager, Equation Media

A tech person at heart, Ritika has the aptitude to put technology at the service of brands and consumers. From Data to AI, she has been in the pursuit of how best to optimize investments and ROI measurement, how to shift from assumption based to predictive marketing, and more importantly how to create relevancy in the communication and in connecting brands with consumers. Starting solely on biddable platforms, she is taking lead today in taking her tech skills into the conventional offline world.


Innovative and solution-oriented Digital Marketer with an array of experience spanning from developing & implementing digital strategies, media planning, and buying, campaign executions on paid biddable platforms to performance analysis. Currently, specializing in building hyper-personalized marketing strategies for clients based on customer journey mapping and touchpoint identification.

Self-motivated learner, having completed several Google Ads/Facebook certifications and currently learning Python.

Guiding principles

Embrace change as it’s the only constant

How has Covid changed your job?

Covid-19 has changed the way our clients perceive digital opportunities. That coupled with the change in digital content consumption and online shopping trends gave us an opportunity to bring the clients’ business to the forefront of digital transformation. Paving ways for e-commerce growth and increase in ROI

Side hustle

Blogging – Capturing beautiful moments and helping local animal shelters with rescue missions

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