Campaign’s Digital Faces to Watch 2021 —Rayanh Alsaif, Marketing Advisory Analyst, Accenture Interactive
Rayanh Alsaif has also been awarded a 100% scholarship by Heriot Watt University Dubai.
Age: 23
Nominated by Ayan Sen, Analytics Innovation Principal Director, Accenture Interactive
Recommending Rayanh as a nominee to support the growing talent and bring forth the youth and women of Saudi Arabia to make a young nation proud and famous of its own.
Bio
As a Marketing advisory resource in Accenture Interactive, my work has been mainly focused on the digital products I get to work on. Taking a human-centric view that ensures the best UX possible for the end-user. In addition to creating communication material to educate about the features and capabilities of the platform.
Guiding principles
My approach is naturally driven by strategic thinking, where often I spend the most time absorbing and analyzing. Then the creative output stems from the strategic feel that the brand hopes to embody, making the creative content the vehicle used to get the message across clearly.
How has Covid changed your job?
If anything, Covid has heightened the need to enable digital products and pushed the digital transformation for many brands. Not only existing online but to have an online presence that truly adds value to its consumers.
Side hustle
Founding member and volunteering with the Pioneers Marketing Award for over 5 years now. It is a GCC-level marketing award under the umbrella of the Saudi Marketing Association. That aims to elevate practices in the region with emphasis on local communication content such as Arabic ads and campaigns.
Plus, in late 2020 I co-founded an agency with my previous college professor and since then mentor Dr. Saad Alhoqail. He is the head of the marketing department in the college of business at Alfaisal University, where I got my bachelor’s degree. The agency is called Wit and it is a creative marketing agency focused on the entertainment and F&B industries.
Resources:
pmaward.co
wit-agency.com
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