Campaign’s Digital Faces to Watch 2021 —Rabin Rahim, Senior Lead – Performance Media, Socialize Agency


Campaign’s Digital Faces to Watch 2021 —Rabin Rahim, Senior Lead – Performance Media, Socialize Agency

Age: 29

Nominated by Brittany Wickerson, Global Head of Media, Socialize Agency

Rabin exemplifies the qualities and skills of someone managing performance media. He is tenacious in solving technical problems and understanding the details of how platforms and campaigns work, and how to improve performance. He never hesitates to support his teammates and is the go-to expert for Media.

His dedication to his clients and his work has built some of our longest-standing relationships, while his commitment to finding solutions positions him well as the media landscape evolves.


I started my career in digital a decade ago after receiving a Google Adsense payout for my blogs. My curiosity about digital led me to join an SEM agency in India. When I moved to Dubai for a role in e-commerce at LetsTango, I was one of the first 30 Google Adwords certified professionals in the Middle East. I moved to Socialize in 2015 where I manage performance-focused campaigns for clients across different verticals from Education to Automotive. Working alongside talented colleagues, I have achieved many career milestones – from becoming a Google Digital Guru to recognition from clients.

Guiding principles

Learning, adapting to changes and being solution-driven is key for growth and success in the constantly evolving digital industry.

How has Covid changed your job?

Much of my job has remained the same, though I’ve had to be more agile in order to support clients as conditions change so quickly. Working remotely for six months allowed me to be with my family, however, I missed working from the office environment and in-person meetings!

Side hustle

My partners and I own a company that makes and sells some of the best banana chips around! The passion for starting an e-commerce business where I can utilize my digital marketing expertise led to the formation of the online-only brand which is now the best seller on Amazon India.

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