Campaign’s Digital Faces to Watch 2021 —Hala Lababidi, Senior Manager, FutureTech

Campaign’s Digital Faces to Watch 2021 —Hala Lababidi, Senior Manager, FutureTech

Age: 28

Nominated by Boye Balogun, CEO, FutureTech

Hala is a bright spark who has boundless creativity and is endlessly curious about media, tech and the intersects. She is a future leader who takes on new challenges within the organization and demonstrates the values of Futuretech. She is commercially astute paired with strong client handling skills and genuinely passionate about her work. This is evidenced by her ambition from furthering her own education to teaching the next generation bringing on new recruits into the media industry. I strongly recommend Hala not only as a face to watch but as one of the future leaders of our industry.


I started off my career as a sales executive with ConnectAds in 2014 and moved to FutureTech where my career path has grown over the course of 5 years. I’ve learnt to align with partners & clients to provide media excellence and achieve business growth. My passion for digital marketing pushed me to grow, lead, offer digital strategies, and execute campaigns to many clients across different digital channels. In 2020, we proudly won 5 MMA awards which led to FutureTech winning “Agency To Watch”. I also lead our regional e-commerce practice and have won employee of the year twice in a row.

Guiding principles

“Every person has a different set of values that we all ought to respect to obtain personal and professional growth ”- Marwan Lababidi.

How has Covid changed your job?

Covid changed the ways I do my job by adapting new communication channels to connect with my team and clients in an empathetic matter. I also developed my e-commerce knowledge as it was one of the major market trends and was able to adapt it as a new innovative solution.

Side hustle

On the side, I sell and gift the majority of Cubism collage paintings. Examples- https://imgur.com/gallery/PVC8UTW

I also tutor digital marketing through the Mentorcam app that allows users to opt-in a monthly subscription to receive unlimited mentoring sessions. Finally, I enjoy being a guest speaker representing Futuretech at institutes similar to FAD institute.

Go Back to Main Article: Campaign’s Digital Faces to Watch 2021.