Campaign’s Digital Faces to Watch 2020 – Sarah el Khatib, Social media executive, OMD UAE 

Campaign’s Digital Faces to Watch 2020 – Sarah el Khatib, Social media executive, OMD UAE 

Age: 25

Khaled Akbik, director, social media, OMD UAE: Sarah is a rising superstar within the social team. She started her career with us at CORE in Beirut working on the MAF account, proved herself to be highly valuable and was brought in to Dubai to look after MAF’s biggest retail asset, Mall of the Emirates. Since then, she has positioned herself as an indispensable asset to both the team and client. She is regularly consulted by the client on everything social, including strategy, content and best practices. She has been put in charge to oversee video shoots with high-calibre macro influencers (a project she initiated, nurtured and managed entirely on her own). She’s shown high levels of commitment, ownership and professionalism throughout her tenure with us. Definitely a Face to Watch in 2020 and beyond.

Career highlights

I joined OMD CORE in May 2017 to work on the MAF account then proved myself deserving of the opportunity to move to OMD Dubai on April 2019 to handle Mall of the Emirates in a critical period. I worked as a dedicated resource and from the client’s office for three months and reclaimed a great relationship with the team. I managed to score and fully direct a level-A Influencer project during DFF, which came out to be a great success. From a content perspective, I managed to set a higher standard on quality and creative directions.

Guiding principles

Take the lead with confidence – My mangers trust me enough to give it to me

Dream job

Social worker or vlogger

Side hustle

I taught dancing at some point of my life; now I dance for fun.


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