Campaign’s Digital Faces to Watch 2020 – Mona El Mekawy, account manager, Apco Worldwide

Campaign’s Digital Faces to Watch 2020 – Mona El Mekawy, ccount manager, Apco Worldwide

Age: 26

Abier Kadom, executive assistant to president, MENA, Apco Dubai: Mona is experienced in managing the digital presence of major local and federal government entities in the UAE. While at Apco Worldwide, her expertise and skillset in digital media enabled her to grow the fan-base and engagement of governmental social media accounts in record time. Mona has contributed to the success of covering strategic events in the UAE, such as the historical Papal visit in 2019. Besides her work in digital media, Mona is knowledgeable in storytelling and creative work, as she is capable of conceptualising and implementing campaign concepts. Recently, Mona started learning about PR and media relations, by supporting Apco Worldwide’s on-ground media relations team in covering strategic events in the UAE and the region.

Career highlights

Prior to my current job, I’ve had the good fortune to work with different businesses from commercial to government entities such as the Federal Authority for Identity and Citizenship as well as Dubai International Film Festival for multiple years.

I have been working in digital marketing for five years now, and it’s been quite a ride. I have learned a lot about every aspect of not only digital and social media marketing but also public relations across the GCC market. I was then able to help different governmental and corporate clients achieve their marketing objectives and grow their online presence.

The most significant highlights in my career so far were working on the historical Papal visit to the UAE in 2019, as well as different strategic projects and initiatives under the Prime Minister’s Office in the UAE.

Guiding principles

Every day is a learning experience. It’s essential for one to love what they do, until they get to do what they love. I believe that everything needs to be done with love, passion and confidence while being patient for the best results.

Most importantly, communication and building trust with colleagues and clients are key.

Dream job

Interior Designer.

Side hustle

As a side hustle, I build on my passion for digital marketing as well as fitness and health by assisting and consulting my spouse on his fitness projects.


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