Campaign’s Digital Faces to Watch 2020 – Aya Kashmouleh, Senior account manager, Apco Worldwide

Campaign’s Digital Faces to Watch 2020 – Aya Kashmouleh, Senior account manager, Apco Worldwide

Age: 29

Pascale Youssef, senior associate director, Apco Dubai: Aya Kashmouleh joined Apco Worldwide in 2015 as an intern, and grew to become a senior account manager over few years. Throughout her journey at Apco, Aya has worked on major social media and digital campaigns including strategy, content creation, community management and events coverage. The majority of the projects Aya worked on had a regional and global mandate, and she was able to complete them successfully thanks to her innovative thinking. These projects included working on DIFC, LinkedIn, AlUla in Saudi Arabia, Expo2020 Saudi and TECOM Group. On a personal level, Aya is a creative content creator specialised in blogging about travel and lifestyle. Her fanbase of more than 60,000 followers allows her to understand what consumers in the digital space like, and gives her an edge in creating shareable content.

Career highlights

At Apco Worldwide, I believe I achieved the milestones that I set for myself when I first started. I worked for some of the biggest clients locally and regionally.

Over the years, I contributed to creating successful campaigns for my clients, and some of them were nominated for awards, such as AlUla’s #WelcomeToTheFamily campaign introducing two new-born Leopard Cubs from the endangered species of the Arabian Leopard. The campaign was nominated for the Best Campaign in Saudi category during the 11th MEPRA Awards.

Guiding principles

Meaning: Finding my purpose in what I do, in order to grow in it effortlessly – Bedoor Khalil.

Determination: Focusing on my goals and never giving up – Pascale Youssif.

Passion: Love what you do and you’ll excel – Myself.

Dream job

Full-time travel blogger.


Side hustle

Instagram lifestyle and travel nlogger.

My job in social media opened the doors for me to enter the Instagram world while being fully equipped with the latest trends and technologies. Although my side hustle doesn’t pay all my bills, I still manage to have the best time of my life working on it.


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