Campaign’s Digital Faces to Watch 2020 – Anisha Gupta, Senior account executive, Xaxis

Campaign’s Digital Faces to Watch 2020 – Anisha Gupta, Senior account executive, Xaxis

Age: 27

Nisha Patel, head of Xaxis: Since Anisha joined the Xaxis team I have seen not only her technical skills but also her confidence go from strength to strength. Her uncanny ability to quickly adopt new technologies and understand how to apply them to our business and the growth of our clients’ businesses has been admirable. Despite being the youngest in our team she has proven herself to be a strategic thinker with a strong business acumen. She is not afraid to ask for support but has also learned that her opinion is valuable in the tech space. She will, no doubt, be a future leader in our business.

Career highlights

I started my career in Digital back in 2014 with Accenture as a Product Analyst and accelerated my learning of the world of tech. When moving to Dubai, I joined Wavemaker, focusing on campaign management and supporting client teams on digital tech strategies, set up and analysis. However, my current role in Xaxis has really allowed me to pursue my passion and prove myself as a tech and strategic planner. It’s exciting to be building and working with custom algorithms to assist clients with their programmatic marketing strategies spanning multiple markets and languages and driving performance.

Guiding principles

Nisha Patel has been my mentor in Xaxis and I’ve learnt from her to be brand-focused, and to get in their shoes to reflect their tone and vision in the strategy

Also, know when to ask for a help.

Dream job

I’d intend to be a lead strategic consultant in an agency or a brand.

Side hustle

I’m passionate about gardening and venturing more and more into indoor gardening and sustainable living.


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