Campaign’s Creative Faces to Watch 2026 – Zeina ElDayasty, Senior Art Director, VML Egypt
Campaign’s Creative Faces to Watch 2026 – Zeina ElDayasty, Senior Art Director, VML Egypt
Age: 24
Country: Egypt
Nominated by Mohamed Fouad, Executive Creative Director:
Zeina’s journey from intern to Senior Art Director leading projects independently is nothing short of extraordinary. Her passion for design and art direction has propelled her to excel at remarkable speed, illuminating VML Cairo with infectious enthusiasm and unwavering dedication. A determined fighter who never gives up, Zeina has developed far beyond expectations, now confidently leading major accounts solo. Her hunger to learn and push creative boundaries is matched only by her commitment to excellence. She transforms obstacles into opportunities for growth, blending strategic thinking with exceptional craft. Zeina’s relentless drive and rapid evolution from intern to independent creative leader make her an extraordinary talent embodying our industry’s future.
Career highlights
A Senior Art Director at VML Cairo, leading integrated campaigns for globally recognised brands including Coca-Cola, Vodafone, Shell, Powerade, and leading financial institutions such as EFG Hermes and QNB. Working across telecom, FMCG, finance, and energy, she blends bold conceptual thinking with refined visual craft to create culturally resonant work with measurable impact. Passionate about elevating design within advertising, Zeina actively explores AI, motion, and 3D to push creative boundaries and shape more intelligent, future-forward brand experiences in the Egyptian market.
Guiding principles
Ideas first, craft always. Creativity should solve real problems, move culture, and drive measurable impact. Stay curious, stay adaptable, and embrace technology as a creative ally — never a shortcut. Lead with integrity, collaborate with generosity, and never stop evolving.
Side hustle
Exploring the intersection of AI, design, and storytelling — experimenting with generative tools, 3D, motion, and branding systems to rethink how ideas are visualised and produced. Passionate about mentoring young female creatives and developing personal projects that challenge traditional commercial boundaries.
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