Campaign’s Creative Faces to Watch 2026 – Zara Dsouza, Senior Social Media Executive, BPG Group
Campaign’s Creative Faces to Watch 2026 – Zara Dsouza, Senior Social Media Executive, BPG Group
Age: 23
Country: United Arab Emirates (UAE)
Nominated by Ben Schwartz, VP Client Services:
Zara has reported directly to me for over a year, and her growth has been remarkable. She evolved from a talented content creator into someone capable of shaping social strategies and confidently leading client relationships. She is proactive, positive, and consistently solution-driven — never waiting to be told what to do. She is one of our rising stars, and I’m excited to see how far she will go.
Career highlights
With over five years of experience crafting scroll-stopping content and building brands online, my work spans automotive, F&B, beauty, lifestyle, aviation, and government initiatives. Managing platforms such as Honda MENA across 14 markets strengthened my understanding of cultural nuance, trends, and performance-led storytelling at scale.
At BPG, I’ve helped shape digital narratives for brands including Honda, Dubai Can, theSandwash, Porsche and SolitAir — balancing creativity with strategy to deliver content that connects and performs. I’m driven by the challenge of transforming brand presence into meaningful audience engagement.
Guiding principles
I’m a listener first. I believe the strongest ideas come from understanding people, culture, and context. I value ownership, clarity, and efficient problem-solving. Progress is built by asking better questions, staying curious, and approaching challenges thoughtfully — one step at a time.
Side hustle
Outside of work, I’m often exploring new spaces through photography, food, and travel. I’m drawn to discovering cultures, observing behaviours, and understanding the “why” behind things. That curiosity constantly fuels how I think, create, and tell stories.
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