Campaign’s Creative Faces to Watch 2026 – Yasmine Hassan, Graphic Designer, VML KSA
Campaign’s Creative Faces to Watch 2026 – Yasmine Hassan, Graphic Designer, VML KSA
Age: 28
Country: Saudi Arabia
Nominated by Gilbert Abdallah, Creative Director:
Yasmine Hassan is an exceptional Senior Designer who consistently elevates every project she touches. Her meticulous attention to detail, strong conceptual thinking, and proactive mindset make her a highly reliable creative partner. She approaches every challenge with clarity, craft, and ownership, always pushing the work beyond expectations. Her dedication and solution-oriented work ethic are an inspiration to the entire team. Beyond her design skills, Yasmine brings positive energy and initiative and is genuinely committed to creating meaningful, impactful work. Any creative department would be fortunate to have her.
Career highlights
Graphic Designer at VML with five years of experience delivering strategic, concept-led design across agency and in-house environments. I have worked with leading regional clients, including contributing to projects such as the SAB’s 100-year anniversary and their 2025 Annual Gathering achievements film. I specialise in translating business objectives into cohesive visuals. Driven by clarity and purposeful storytelling, I aim to create work that elevates brand perception, strengthens identity, and builds meaningful audience connection.
Guiding principles
Design with intention, clarity, and purpose. I believe every visual decision should serve a meaningful story, elevate the brand, and connect with the audience. I approach every project with curiosity, discipline, and a mindset that great design balances creativity with strategy to make lasting impact.
Side hustle
Outside of agency work, I explore art, illustration, conceptual branding, and personal design projects that allow me to experiment and refine my craft. These self-initiated creations push the boundaries of my creativity and help me develop ideas I bring back to professional projects.
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