Campaign’s Creative Faces to Watch 2026 – Wael Tayar, Social Media Executive, RAPP MENA
Campaign’s Creative Faces to Watch 2026 – Wael Tayar, Social Media Executive, RAPP MENA
Age: 30
Country: United Arab Emirates (UAE)
Nominated by Ahmad Yaseen, Social Media Lead:
I would like to nominate Wael Tayar for his outstanding contribution as a social media executive. Wael is highly trustworthy and dependable, consistently demonstrating a strong sense of responsibility in his role. He has remarkable communication skills, allowing him to coordinate smoothly with internal teams, agencies, and stakeholders while maintaining clarity and alignment at all times. His strong understanding of client needs and proactive approach make him a key asset to the team. Wael is eager to learn and grow, always open to feedback, and continuously strives to develop his skills while bringing a positive, collaborative mindset to everything he does.
Career highlights
I’m a Social Media Executive with a growth journey from intern to supporting large-scale social media operations for a global automotive brand. My background in financial engineering from Notre Dame University sharpened my analytical thinking, which I apply daily to optimise content and derive meaningful, data-backed insights. Currently at RAPP – TEAMX, I manage social media activities for Mercedes-Benz Middle East, translating organic data into actionable insights, developing strategic content calendars, overseeing creative execution, and ensuring brand consistency while fostering strong online communities across platforms.
Guiding principles
Core values guide my decisions and actions, keeping my work purposeful, ethical, and impactful. They help me prioritise what matters, foster collaboration, and ensure everything I do aligns with long-term goals while driving meaningful results.
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