Campaign’s Creative Faces to Watch 2026 – Vanessa Kteily, Content Manager, intouch Middle East
Campaign’s Creative Faces to Watch 2026 – Vanessa Kteily, Content Manager, intouch Middle East
Age: 26
Country: United Arab Emirates (UAE)
Nominated by Mark Sawma, CEO:
Vanessa “VEE” is a rising creative force at intouch. Starting as a content creator, her hunger to learn and master her craft quickly elevated her into more strategic responsibilities. She excels at connecting strategic thinking with refined, high‑quality execution, consistently delivering impactful work. Fast‑learning, tasteful, and naturally magnetic, VEE builds strong relationships. Clients genuinely enjoy working with her and trust her instinct. Vanessa is not just a talent to watch; she is a talent shaping the future. Her growth, discipline, and creative intelligence make her an exceptional candidate.
Career highlights
In the span of four years, I’ve grown from capturing content on-ground to managing the full creative lifecycle of major global and regional brands.
A key highlight of my career is the complete strategic transformation of a brand that was fading into the background, helping it establish a dominant social presence with a clear, competitive edge. From directing on-ground productions to creating multi-market strategies, my career has been defined by a ‘get it done’ mindset. I have been helping clients navigate major challenges, as well as delivering high-stakes campaigns, while staying true to my creative integrity.
Guiding principles
There is no such thing as a ‘boring’ industry, only a lack of curiosity. Storytelling is a research-led craft. If you dig deep enough, every brand has a heartbeat; my superpower is finding that pulse and building a strategy that makes it impossible to ignore.
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