Campaign’s Creative Faces to Watch 2026 – Tanya Valentina Shihab Fitoria, Senior Account Manager, Memac Ogilvy
Campaign’s Creative Faces to Watch 2026 – Tanya Valentina Shihab Fitoria, Senior Account Manager, Memac Ogilvy
Age: 29
Country: United Arab Emirates (UAE)
Nominated by Sana Omran, Managing Partner:
Tanya is an exceptional talent whose energy and ownership set her apart. She consistently goes above and beyond, bringing structure, organisation, and clarity to even the most complex projects. During one of our most demanding periods, she stepped up to lead a major account with minimal support, demonstrating resilience, composure, and leadership well beyond her title. Tanya combines positivity and meticulous execution with the confidence to push for better work, stronger thinking, and higher standards. Her proactive mindset and relentless drive make her not only a reliable leader today but also a future industry force to watch in the region ahead.
Career highlights
I built my foundation managing a complex automotive account, sharpening my operational discipline, precision planning, and stakeholder alignment across MENA. Now serving as Senior Account Manager at Memac Ogilvy, I anchor cross-functional teams to deliver large-scale 360° campaigns with full budget ownership. Together, our work has achieved nationwide visibility across OOH, digital, and experiential platforms. Within my first year on a flagship account, I helped drive a retainer uplift through strategic expansion and performance-led delivery. I position teams to produce culturally relevant work that scales impact and commercial value.
Guiding principles
Clarity fuels creativity. Strategy shapes execution. I lead with ownership, commercial awareness, and cultural intelligence to ensure ideas are both powerful and effective. I value momentum, accountability, and true partnership. The best campaigns solve real problems while elevating creative standards and delivering measurable impact.
Side hustle
I actively explore AI to drive smarter, more efficient advertising without compromising creativity. I use it to streamline processes, uncover insights, and enhance execution, while protecting the human thinking that fuels truly innovative work. For me, AI is a tool to elevate ideas at scale, not replace the craft behind them.
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