Campaign’s Creative Faces to Watch 2026 – Tala Hassan, Senior Account Executive, Magnitude Creative
Campaign’s Creative Faces to Watch 2026 – Tala Hassan, Senior Account Executive, Magnitude Creative
Age: 25
Country: United Arab Emirates (UAE)
Nominated by Karim Sherif, Executive Creative Director:
Tala is unique, young, ambitious, talented and quite the formidable force. Her empathy, compassion and well-rounded understanding of the industry’s curves and turns delight leaders and colleagues. She is a gem to work with and has a bright future to become an industry leader in the near future.
Career highlights
My foundation in PR and advertising shaped how I approach account management, strategic at its core but deeply protective of the creative idea. I led regional and Saudi-focused campaigns for IHG Hotels & Resorts, ensuring global brand standards translated with genuine local nuance. I’m trusted to navigate cultural sensitivities and guide direction with clarity, especially within layered stakeholder environments. I move confidently between detail and big picture, managing both precision and pace.
Guiding principles
Curiosity anchors me. It pushes me to look deeper, listen longer, and understand context before reacting. In my work, it sharpens strategy and creative judgement. In life, it keeps me open to growth, perspective, and change.
Side hustle
Away from briefs and deliverables, you’ll find me on the football pitch, playing with one of the coolest women’s teams in Abu Dhabi, a group that feels more like family than teammates.
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