Campaign’s Creative Faces to Watch 2026 – Soha Wael, Senior Graphic Designer, Havas Middle East
Campaign’s Creative Faces to Watch 2026 – Soha Wael, Senior Graphic Designer, Havas Middle East
Age: 26
Country: Egypt
Nominated by Raul Arantes, Creative Director:
Soha is one of the most driven and fast-evolving creatives in our team. Over the past year, she has consistently delivered high-quality work across major campaigns and pitches, including DWTC and Kiri Ramadan, while expanding her capabilities in AI-driven design and advanced visual manipulation. What sets her apart is her curiosity and hunger to grow – she actively seeks new challenges, contributes beyond her core role, and pushes everyday briefs toward stronger conceptual output. She combines strong craft with adaptability under pressure, making her a reliable and ambitious creative talent to watch in the region.
Career highlights
I’m a Senior Graphic Designer at Havas Middle East, where I focus on bringing ideas and strategy to life through simple, impactful visuals for digital, social, and campaign projects. I genuinely enjoy the process of crafting designs that resonate with people. My experience includes working on integrated campaigns, with a strong passion for visual storytelling, beauty and lifestyle aesthetics and creating work that feels culturally relevant and authentic. I strive for strong brand consistency and love elevating everyday content into genuinely creative work.
Guiding principles
Design with purpose. Every visual should solve a problem, respect the brand, and connect emotionally with the audience. I believe in clarity over clutter, collaboration over ego, and constant learning as the foundation of strong creative work.
Side hustle
Outside agency work, I explore photography, drawing, and art direction through personal visual projects. These practices sharpen my eye for composition, lighting, and storytelling and continuously influence my design approach by bringing more depth, texture, and concept-driven thinking into my commercial creative work.
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