Campaign’s Creative Faces to Watch 2026 – Selini Bishop, Founder, Chapters Marketing
Campaign’s Creative Faces to Watch 2026 – Selini Bishop, Founder, Chapters Marketing
Age: 27
Country: United Arab Emirates (UAE)
Nominated by Matt Sexton, Managing Director and Partner, SAY Studio:
We’ve been working closely with Selini for over two years now, and she’s really improved our social media presence. Selini is a passionate and dynamic individual whose dedication to her area of expertise is both infectious and an asset for any business. Selini really understands our collective personality and has been able to represent this through innovative and personable content that we’re proud of. Aside from this, collaborating with her is a lot of fun. She’s always very positive about our business, and it’s awesome to see what she’s building and the passion and commitment she puts into everything she does.
Career highlights
At just 24 years of age, Selini Bishop founded Chapters Marketing, a Dubai-based agency specialising in architecture, interiors and design-led brands. Since launching in 2023, she has built Chapters into a trusted partner for respected regional names, leading brand evolutions, high-impact PR exposure and strategic digital growth.
Her work spans mainstream media placements, industry events and the repositioning of legacy brands into modern, culturally relevant voices.
Selini is known for combining strategic clarity with emotional intelligence, from coaching founders to find their voice to building strong team culture and proving that human connection is still the most powerful marketing tool.
Guiding principles
Rooted in human-centred marketing and genuine connection, Selini believes in celebrating people and their stories, fostering a culture where no one feels sad going to work, and if they do, there’s always space for honest conversation. She leads with positivity and high energy and always goes that extra mile for clients.
Side hustle
In 2025, Selini founded The Founders Retreat, an intentional space for creative leaders to step away from screens and daily noise to reset and connect. She also launched her YouTube channel, independently filming and editing each vlog and dedicating hours outside of work to share her journey and unfiltered reality.
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