Campaign’s Creative Faces to Watch 2026 – Sara AlMuhtadi, Strategy and Insights Executive, Saatchi & Saatchi
Campaign’s Creative Faces to Watch 2026 – Sara AlMuhtadi, Strategy and Insights Executive, Saatchi & Saatchi
Age: 24
Country: Saudi Arabia
Nominated by Tahaab Rais, Group Chief Strategy Officer, Publicis Groupe MENAT:
Sara was an intern who quietly got our team excited and raised expectations. She came through Pub Cubs, our internship programme, proved herself in real work at real speed, and earned a full-time role because the value was undeniable. What we saw is a strategist who took research and culture and made it useful, not academic. She’s sharp in how she frames a problem, rigorous in validating an insight, and fast turning it into something we can build up from. On brands, she has been a dependable pillar, consistently bringing fresh perspectives that land relevantly in the market.
Career highlights
After graduating from Prince Sultan University, she joined the strategy team as an intern, demonstrating the skills and dedication that secured a full-time role in less than a year. During this time, she has focused on providing research and cultural insights that have directly informed regional campaigns for various clients. Her ability to bridge the gap between academic theory and fast-paced agency needs has made her a reliable asset during key pitches, helping the team uncover fresh perspectives that resonate with MENA audiences.
Guiding principles
I create because I want my path to be mine wholly and leave a mark. Every idea, every project starts with big dreams and passion. I aim to turn imagination into something real, beautiful, meaningful, and, most importantly, unmistakably mine.
Side hustle
My side hustle is simply spending time building my creative side. I like experimenting with painting, content creation, and interior styling, using it all as a way to explore ideas, improve my skills, and express myself outside of work.
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