Campaign’s Creative Faces to Watch 2026 – Reem Feghali, Senior Executive- Communications & Project Management, LEO
Campaign’s Creative Faces to Watch 2026 – Reem Feghali, Senior Executive – Communications & Project Management, LEO
Age: 26
Country: Lebanon
Nominated by Christopher Nehme, Business Director – Communications Consultancy:
Reem is a talent every manager hopes to spot early. Curious, reliable, and relentlessly committed, she pushes projects forward with a maturity well beyond her years. With a background in psychology, she brings a sharp understanding of people into the work, turning insight into ideas and structure into creativity. Once Reem is on a project, things simply move. She brings order to chaos, keeps teams aligned, and never loses sight of the thinking behind the work. What stands out most is her drive to grow. Reem is building the instincts of a future leader.
Career highlights
I’m a communications and project management professional with 3+ years of regional and global advertising experience at Leo Burnett Beirut. With a BA and MSc in psychology, I bring a behavioural and insight-driven approach to brand communications. I’ve worked across P&G and Nestlé portfolios, including Pampers, Oral-B, NIDO and Maggi across the GCC. I contributed to Pampers South Africa becoming one of P&G’s Top 12 global markets for the first time and supported multiple new business wins that expanded the agency portfolio. Now Senior Communications Executive on Nestlé, I lead multi-market campaigns end-to-end with structure, precision and calm leadership.
Guiding principles
Creativity isn’t about “thinking outside the box”. It starts with mastering what’s inside it: the brand, the consumer, the culture, and the business. Creativity is strongest when grounded. When you deeply understand the fundamentals, originality comes naturally, unlocking ideas that resonate and drive measurable impact.
Side hustle
Beyond advertising, I’m a certified International Behaviour Therapist (IBT), designing evidence-based interventions that help children with autism and ADHD develop emotional regulation and socially meaningful skills. My background in behavioural science taught me that whether in therapy or brand strategy, meaningful change begins by understanding the human behind it.
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